BAPRAS condemns trivialisation of non invasive surgical procedures highlighted on the final of TV’s the Apprentice
MEDIA STATEMENT 18 July 2013 BAPRAS condemns trivialisation of non invasive surgical procedures highlighted on the final of TV show The Apprentice and reiterates call for increased regulation of cosmetic surgery practices
Mark Henley, Chair of BAPRAS’ Independent and Aesthetic Practice Committee and a Consultant Plastic Surgeon, said:
“Last night’s broadcast of Leah Totton’s win on The Apprentice, and the comparison made on the show between ‘Cosmetic procedures and Cupcakes’, highlights the on-going trivialisation of non invasive cosmetic surgery procedures and dismisses the associated risk of physical and emotional harm in favour of financial gain and entertainment.
“At a time when all professionals are collaborating with Sir Bruce Keogh to improve cosmetic surgery practice and protect the vulnerable, it is a concern that a very junior doctor can make claims to be an authority in this field and provide the direction and clinical judgement that only comes with experience.
“BAPRAS believes it is critical that regulation around the types of medical devices and standards of practitioner training that can be used for performing cosmetic interventions is increased in order to ensure patient protection.